With limited retail penetration, HINT water was looking for other channels to introduce its product to new consumers. Along with expanding distribution, HINT was looking to elevate the brand name along with achieving a positive ROI.
HINT created a commercial with a compelling offer, 39 bottles for $39. The commercial told the story of the creator and highlighted the health benefits of drinking water.
- HINT is successfully selling water through a direct response commercial.
- The branding and awareness from TV created more interest from the retailers and has resulted in more brick and mortar distribution.
- New DRTV Customers can sign up for recurring orders- These are wildly profitable for the client as there is no additional marketing cost associated the purchase.