Direct to consumer? It’s about time.

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Under Armour announced in September 2020 that they were laying off 600 people to focus on a direct-to-consumer (DTC) model. In a massive overhaul, the sports equipment company plans to…

What does the demise of third-party cookies mean for the ad industry?

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The digital world is cracking down on privacy regulation. From GDPR in Europe to CCPA in the United States, the way that advertisers interact with consumers is constantly evolving. Although…

Direct or DSP?

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Most marketers are familiar with the concept of programmatic advertising. As TV viewing habits change by the day, it’s become increasingly important for marketers to gain an in-depth understanding of…