Media Design Group – Our Blog

Santa Monica, California (May 14th, 2012):   The Los Angeles Business Journal revealed their 2012 “Top Advertising Agencies” this month, ranking Media Design Group among the largest advertising agencies in Los Angeles. The Business Journal compiles its annual list using data that is provided from the previous year. Media Design Group is thrilled to be ranked highly amongst other leading companies in the industry, and is looking forward to continued, substantial growth throughout the 2012 fiscal year.

“To be ranked in the “Top Ad Agency” list is very exciting for Media Design Group,” Said President Stacy Durand. “We have had a very busy four years growing the agency. Our clients continued success and acknowledgements like this award make it all worth it”.

The Los Angeles Business Journal is an award winning publication that is known for examining the way the LA economy operates. Regarded as having top notch editorial and research teams, the journal provides the community with in-depth analyses of the city’s ever-changing business and economic scene. Since their incorporation, Media Design Group has been fortunate to be named to several of the Business Journal’s lists. Last year, President, Stacy Durand received the 2011 “Women Making a Difference Award”, for her valuable leadership of the company.

About Media Design Group
Media Design Group is a full service, multi-channel DRTV media agency specializing in results driven media. Operated by highly regarded media and marketing professionals, Media Design Group launches and grows successful direct marketing campaigns.

For more information on Media Design Group, email ben@mediadesigngroup.com or visit MDG online at www.mediadesigngroup.com.

Engagement is the key to success of any radio campaign. This new survey reiterates the fact, that to make a responsive DR radio message you need to follow the golden rule – Speak to others how you would like to be spoken to.  No one wants to be yelled at by an over-the-top announcer or worse listen to a commercial that just drags on, and on….or having to wait way too long to hear the ‘deal’.  Nothing will have listeners button-pushing faster.  You also want to work with a radio agency that can marry the messaging of your successful TV campaign with the right amount of DR language. Done right, and you’ll evoke an emotion and increase your response rate.

What’s another way to elicit the same response beyond a pre-recorded canned spot?  Have your agency match your product with a proven radio host.  The delivery of a talent-read commercial can lend that same ‘likeability’ and increase the overall impact on listeners – as if they heard about that product or service from their best friend.

Jessica Martin VP of Radio

Santa Monica, CA (September 6^th, 2011) – Media Design Group is pleased to announce the addition of Christina Mak, to their growing team of Account Coordinators.

A native of Chicago, IL, Christina graduated from the University of Illinois at Chicago, with a BA in Marketing.  She began her media experience at ID Media as an Account Executive, handling major multi-media accounts such as Kaiser Permanente, Sleep Number, Lionsgate, Cox Communications and American Airlines.

Christina developed successful campaigns by constantly managing her accounts with effective optimizations and thorough analysis of results.  “I’m thrilled to join the team at Media Design Group,” says Christina, “from the beginning I was drawn to the strong leadership and culture of the company.  I look forward to learning from such talented individuals and working in an innovative and dynamic environment”.

Adding Christina to the Media Design Group Team continues to ensure success throughout the company. “We are excited to have Christina join the MDG family.  Her experience at ID Media working with large brands & media campaigns gives her a wealth of knowledge that will benefit our clients.  Christina’s work ethic, professionalism and multi-media experience will be an asset to Media Design Group.  We are confident that Christina has a bright future in the Direct Response industry and it will be fun to see her growth at MDG.”  – Matt Peterson, Director of Client Services at Media Design Group.

About Media Design Group: Media Design Group is a full service, multi-channel DRTV media agency specializing in results driven media. Operated by highly regarded media and marketing professionals, Media Design Group launches and grows successful direct marketing campaigns. For more information on Media Design Group, or to reach Christina, call 310-584-9200, email cmak@mediadesigngroup.com , or visit MDG online at www.mediadesigngroup.com.

Christina Mak